Best Practice

Future Recommendaion:

* main objective of ACCA: increase market share? help to remain or improve growth of market share!

How?

outweigh competitor, to remain competitive or stay ahead of competition

possess what competitors already have + enhanced feature & do whole lot more

coz now acca is strong, need to remain strong in current market share position / increase existing market share

METHOD 1 : Islamic finance (currently plan to ~ recommend use Arabic language, major user are Arabian) + (highest membership in outside uk / worldwide ~ especially Asia)

METHOD 2 : ADVERTISING/PROMOTION

**** how much promotional expenditure spent between diff competitors?

- promotional effort expand the targeting to secondary school to enhance interest towards accountancy profession ~ good career, contribute to economy ~ important role (especially in asian country ) clear about their future vision ~ potential members! Asian students, for example _ Malaysia ~ - young generation lack of knowledge on accountancy profession, college students more understand on acca, and benefits derived between competitors

* Collaborate with others account professional bodies to organise more events that can able to increase apparent of ACCA. This is an win win situation of both parties incurred.

OTHER RECOMMENDATION:

1. (CIMA) HAVE gateway paper (CMGA) - MBA holders- EXEMPT 11papers, as got experience, fulfill and pass can direct become member of CIMA. FREE exemption.

2. Increase expansion scope in syllabus - today's trend is more on management accounting - adapt to the dynamic environment

Positive way :

1. ICAEW is a premium qualification to have in the UK and is recognised as the leading accounting qualification to have in the City of London, however the exams are much more rigid and time pressured compared to ACCA although the exam contents are very similar, with ACCA maybe suiting students who want the flexibility of doing the exams over a longer period. ICAEW have only 2sitting chances to candidate for taking a paper, and every examination date should compulsory attend.

* ACCA worked to minimise the impact of

* economic conditions on the organisation while

* supporting members and students through

* difficult times.

* impact ACCA's growth and perceptions of our