Benihana a Steakhouse

Benihana was a steakhouse with a lot of specialitites. They always wanted to stand out in the food business giving a beautiful dining experience to the customers.

They main aspects which made Benihana stand out was:

• Unlike other restaurants, the food was cooked in front of the customers by Japanese chefs
• The décor of the restaurant was of a authentically detailed Japanese country inn
• They used hibachi table rather than the conventional kitchen for cooking food
• About 22% of the total space of a unit is back of the house, including preparation areas, dry and refrigerator storage, employee dressing room and office space.
• Compared to this a usual space had 30% of the total space as back of the house
• Unlike other restaurant Benihana only offered 3 simple Middle American entrees in their menu

• Steak
• Chicken
• Shrimp

• This helped them to reduce the food waste considerably
• The walls, beams, artifacts and decorative lights of Benihana are all from Japan
• The building materials are gathered from old houses there, disassembled and shipped in pieces to the US where they are reassembled by Japanese carpenters
• The dining area was so carefully designed with the Teppanyaki Table consisted of gas fired steel griddle plate with a wooden ledge bordering it to hold the customers plate and silverware
• Each table accommodated eight diners, with service being provided by a chef and waitress
• The meat used in Benihana was carefully purchased from USDA Prime Grade , tightly specified tenderloin and boneless strip loins were used.
• The site selection of this particular hotel also was done with a basic criterion for site: High Traffic
• Most units were located in a predominantly business district, though some had easy access to residential areas.
• All the Benihana chefs were highly trained.
• All were young, single, native Japanese and all were certified, which meant that they had completed a 3 year apprenticeship.
• The turnover of personnel within the united states was very low
•  All the hotels followed a similar and simple management structure.
• Benihana always focused on their advertising and were into creative advertising and public relations.
• The philosophy of this restaurant business was simple: To make people happy