Benefits/future of Nescafe
Essay by Woxman • September 23, 2012 • Case Study • 310 Words (2 Pages) • 1,740 Views
The use of market segmentation brought many benefits to NESCAFE. By segmenting their market NESCAFE was able to identify different classes of customer thereby focusing on the needs and wants of each class. This makes NESCAFE able to satisfy the changing demands of their customers. NESCAFE is also becoming efficient when it comes to using their scarce resources because of market segmentation it is because they are able to study carefully each segment so they know how they will allocate the resources they have by this, there will be a minimal chance that they will have inefficient resources. market segmentation also helped NESCAFE by coming up with the right positioning for the product and how it will be marketed to the consumers.
after 5 years how do you look nestle from now?
we see Nestle 5 years from now as still one of the leaders in the business. by that time they will be offering more additional products will reach even the corners of the worlds they will be having more loyal customers and because of them, nestle will continue ti innovate their products to satisfy their demands. because of having more products they will have to expand their business. this will help increase employment rate here in the philippines and even the economy will benefit nestle will continue accompanying us to more wonderful years of our life. my new love in my life is only sarah jane labios canillas. i dont even know why. i just feel it and i know its love because every night i cant sleep because finally reality is better than my dreams.
...
...