Benefits of Environmental Scanning

BENEFITS OF ENVIRONMENTAL SCANNING

Is environmental scanning of any benefit? Does it really help in improving the performance of organizations? Several studies show that it does. One study found that companies that implemented advanced environmental scanning systems increased their profits and revenue growth. (Robbins, Coulter, 2003, p )

The major advantage of environmental scanning is that it prepares the Organization for any crises or problem. An environmental scanning is to detect changes in the environment which is extremely important if an organization is to avoid crises management. A change in the external environment of the organization's can suddenly alter an organization's opportunities or resources. (Sandy Dibb et al, 2006, P)

One of the fastest growing areas of environmental scanning is competitor's intelligence which can be described as a process by which today organizations gather information about their competitor's future plans, strategies, and ideas.

Competitors can be monitored by collecting data about them. Today most of the data is available by different sources like websites of companies etc. on current and developing products, prices, bargains and deals. These materials help in establishing the basis of a competitor's strong and weak points, future plans and policies.

any crises or problem. An environmental scanning is to detect changes in the environment which is extremely important if an organization is to avoid crises management. A change in the external environment of the organization's can suddenly alter an organization's opportunities or resources. (Sandy Dibb et al, 2006, P)

One of the fastest growing areas of environmental scanning is competitor's intelligence which can be described as a process by which today organizations gather information about their competitor's future plans, strategies, and ideas.

Competitors can be monitored by collecting data about them. Today most of the data is available by different sources like websites of companies etc. on current and developing products, prices, bargains and deals. These materials help in establishing the basis of a competitor's strong and weak points, future plans and policies.

any crises or problem. An environmental scanning is to detect changes in the environment which is extremely important if an organization is to avoid crises management. A change in the external environment of the organization's can suddenly alter an organization's opportunities or resources. (Sandy Dibb et al, 2006, P)

One of the fastest growing areas of environmental scanning is competitor's intelligence which can be described as a process by which today organizations gather information about their competitor's future plans, strategies, and ideas.

Competitors can be monitored by collecting data about them. Today