Barnes & Noble Case

Barnes & Noble, the nation's largest bookseller, is a leading content, commerce and technology company providing customers easy and convenient access to books, magazines, newspapers and other content across its multi-channel distribution platform. The purpose of this document is to describe the relationship between strategic and financial planning of Barnes & Nobles, Inc. It is necessary to include in this document a strategic planning initiative for this organization and identify an initiative discussed in the organization's annual report. In addition, the paper will address how the initiative affects the organization's financial planning while including how the initiative affect costs, and how the initiative affect sales. Finally the paper will distinguish the risks associated with the initiative and financial effects Barnes & Nobles may have or experience.

It is important for organizations of the world today to plan and strategize how they are going to achieve the objectives of the organization. Thus, strategic planning is not only important but also vital. A strategy planning process of an organization should clearly define the objectives of the organization and assess the internal and external ways of formulating the strategy; its implementation and evaluation process and make adjustments where necessary. Barnes's and Nobles has strategically planned a broader scale what works for all parts of the company. The financial planners and strategic planners have to work together to be able to ensure the company will make a profit from the project. Barnes & Nobles has to be sure that although the strategic plan looks good for the company, the company will be able to work with the finances to ensure the project is a success. The company has to be sure the strategic team and the financial team has an understanding of the goal and vision of the company while ensuring that the resources and finances are being used in the most efficient manner.

According to 2011 annual report, Barnes & Nobles' strategy is to continue to invest in the digital business to fuel NOOK and seize the market opportunity in first place. The second strategy is to use its infrastructure to deliver digital content to customers wirelessly and online. Following, utilize the strong Barnes & Noble brand and retail footprint to attract customers to its multi-channel platform. Finally, develop innovative technology, and expand its distribution channels through strategic partnerships with world-class hardware and software companies and retail partners. In addition, the company has a multi-channel marketing strategy that deploys various merchandising programs and promotional activities to drive traffic to both its stores and website. At the center of this program is Barnes & Noble.com, which receives over one billion visits annually.

The mission of Barnes and Nobles, Inc. is to "operate