Are Numerous Examples

There are thousands of companies which are operating in the field of electric commercial, today. The online buying became common, more and more people trust and use the online shopping services. However, the most of them did not know that their information of online buying is saved by many methods. A common way that companies' websites gather and store information as well as monitoring preferences about its customer is through cookie. By this way, the company knows their customer's habit shopping as well as introduces to customer the products which attract their attention. To company, this is the best way to meet the customer's demand and reach the potential customer. In addition, this way helps company save the large of cost but still gains the high effect. On the customer's benefit, this solution helps them save time and effort to seek the product that meets their demand. Imagine that one day you receive a call to introduce a product which you intend to buy. You will see that you are concerned and cared to every detail by supplier. However, it is not always this method also achieves the desired result. In many cases, customer feel harassed when they get too many calls the ad. And they feel their privacy is threatened.

This is the good way for company to care its customer as well as seed the potential customers. However, they get the undesired result sometimes.

References

Peter A. Standwick & Sarah D. Standwick (2009), Understanding Business Ethics, Upper

Saddle River, New Jersey, Perason Education, Inc.