Analyzing the Development of Bui Vien – Foreigner Street

HCMC UNIVERSITY OF FOREIGN LANGUAGE AND INFORMATION TECHNOLOGY DEPARTMENT OF TOURISM AND HOSPITALITY[pic 2]

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RESEARCH REPORT

ANALYZING THE DEVELOPMENT OF BUI VIEN – FOREIGNER STREET

                                                                                                Võ Thục Quyên  

                                                                                                   KS1203 - 12DH490324

                                                                            Châu Thiên Hương  

                                                                                                   KS1202 - 12DH490585                                                                  

                                                                            Lương Hà Hồng Lan            

                                                                    KS1201 – 10DH41244      

 Lecturer: Ms.Huỳnh Thị Kim Hoa (M.A)

Ho Chi Minh City

2015

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Table of Contents

ABSTRACT        

I.        INTRODUCTION        

1.1.        Statement of the problem:        

1.2.        Literature Review:        

1.3.        Purpose and Significance of the study:        

II.        METHODOLOGY        

III.        RESULTS AND FINDINGS        

IV.        DISCUSSIONS        

REFERENCES        

APPENDIX        

ABSTRACT

In recent years, Bui Vien has spread and became one of the most popular places of the young people and foreigner in Ho Chi Minh City. Spending free time to enjoy street food on Bui Vien became an essential activity for their free time. Therefore, this study aims to analyzing the development of Bui Vien street and the affects of its to both young people in Ho Chi Minh city and foreigner. This research project used a combination of methods and information sources, including original research, to identify some possible strategies to build a sustainable future for Bui Vien Street. The study was directed by the goal of providing a comprehensive view of young people trends sourced from young people in Ho Chi Minh. The trends were assessed through the responses of young people themselves. The findings revealed that spending free time to enjoy street food in Bui Vien street is a very potential and competitive market and it is attracting more and more not only the young people in Ho Chi Minh city but also the tourist who travel to Ho Chi Minh city.

1. INTRODUCTION

1. Statement of the problem:

“Pho Tay – Saigon” is the common name of the area covering the streets of Pham Ngu Lao, Bui Vien, De Tham, Do Quang Dau and the neighboring areas, in Pham Ngu Lao Ward, District 1, Ho Chi Minh City.

This area is the home to a lot of hotels, motels, restaurants, travel centers and travel services for foreign tourists. "Pho Tay" has become a familiar address and the gathering place of foreign visitors to the city.

The living rhythm in “Pho Tay” is always fast and noisy, especially at night. During the daytime, foreign visitors can travel to other places but at night, they return to “Pho Tay” to relax, entertain and experienced the pavement life of Saigon. The night in “Pho Tay” is colorful in lights and the colors of various culture.

“Pho Tay” does not sleep at night, with a lot of fun, happiness in the life span of Saigon. It not only taught you about independence but also self – confident. Once you had figured out how to survive in this strange world, then you could embrace its difference, marvel at its richness and its unceasing variety.

In another way, trend of Bui Vien Street nowadays has became popular and supported by the Vietnamese young people and foreigner. Need to have a general overview, reliable, and honest.  

The first research question is to find out the development of Bui Vien Street and the new trend of young people and foreigner – over night in Bui Vien Street. Besides that, we also get knowledge about the activities that young people and visitor want to enjoy in Bui Vien Street. Finally, the sources of this place to develop those current services in Bui Vien Street.

1. Literature Review:

The market research methods are mentioned about many real documents in the world. For Bui Vien street food stall only, there are some researches about this typical street food stall but for the Bui Vien information only apply in website… Bui Vien street food stall has been appeared for over 10 years and it became one of the most chosen places for young people and foreigner in Ho Chi Minh City.

According to Tracey Lister and Andreas Pohl (Vietnamese Street food book), it showed that the street food in Saigon (Ho Chi Minh City) is arguably the best in Vietnam. The city boasts so many street food outlets that Saigon feels like one gigantic open-air restaurant. Eating street food is without doubt one of the best things to do in Saigon.