Always Infinity Pads

                                ALWAYS INFINITY PADS

                                           Sharina Bryant

ALWAYS INFINITY PADS

There are many types of feminine products available for women to use while menstruating. There’s one that interests me the most, Always Infinity Pads, because I use them every month.

The reason I am so intrigued by Always Infinity Pads, they are made with an unique flex foam core. They are not bulky, like the old pads use to be. These are very thin and you hardly notice you even have one on. Yet, they absorb just as much if not more than the others do.

The price is very reasonable; you can purchase a fourteen count box for $3.97 or a twenty-eight count box for $6.97. As you know you may purchase this product at many retail stores as well as drug stores, and dollar stores across the world.

As far as marketing goes for “Always”, they need to run more ads on television just to promote their products. Demonstrations on how well this product absorbs liquids would be my focus point. Women want to know that they are going to be kept dry. So showing an ad pouring liquid onto a pad would definitely pay off.

Ads that I have seen on television have not shown any prices for any of their products. Another thing that women are conscience of is their money. So advertisements with prices hit home with a lot of consumers, because they leave home knowing what they intend on spending.

This product is already in good locations. Only thing I would change is adding it to convenience stores, because not everyone likes going all the way to a big retail store just to run in for this item.  This move would add additional sales and drive up profit.

ALWAYS INFINITY PADS                                                                                                        

Packaging overall looks good but it clashes with the rest of the “Always” line of products. I think if we change the color of the package to purple or pink it would really stand out amongst the rest of the items .Generating more sales in the long run.

This is how I would market my product and improve the overall sales and promotion of Always Infinity Pads. Everyone does things different but I think the more you get the product out in front of the consumer the more likely they are to buy. If you have key promotions that demonstrate how a specific product works iy will definitely impact the sales for that product.  

Price: cost to make and put product into stores, delivery charges, hourly wages, utilities, mortgage/rent, whatever it takes to maintain the store as well

Product: Inventory, merchandise stores have to sell to consumers could also be services as in haircuts, tanning salons, anything that can be sold to make money, labeling if product labels don’t look appealing items will not sale, consumers shop with their eyes, if its appealing they will buy it.

Promotion: Advertising, billboards, newspapers, ad space, social media, news, marquees, flyers, in store ads, mail in rebates, coupons, anything that brings consumers into your store looking fora bargain, demos for new food items.