Air Asia Airlines

Air Asia Airlines was established with the dream of making flying possible for everyone. Since 2001, Air Asia suddenly broken travel norm around the globe and risen to become the world's best. Air Asia is the first airline that offers a flight with low cost. They continue to cover the way for low cost aviation through innovative solutions, efficient processes, and a passion for business. Air Asia is using a concept of Low Cost Carrier (LCC) which happens 36 years ago when South West Airlines roam the skies of USA. Rollin King and Herb Kelleher got together and decided to start a different king of airline which four set of principle: fly one type of aircraft to keep down engineering cost, keep overhead down, turnaround aircraft as quickly as possible, and abandon loyalty or air miles scheme. They began with one simple idea: "If you get your passengers to their destinations when they want to get there, on time, at the lowest possible fares and make sure they have a good time in doing so, people will fly your airline." The idea that they initiate was right and made the South West Airlines become the third largest airline in the world in terms of number of passengers and one of the most profitable airlines in the world.

Vision

To be a largest low cost airline in Asia and serving 3 billion people who are currently underserved with poor connectivity and high fares.

Missions

* To be the best company to work for whereby employees are treated as part of a big family

* Create a global recognize ASEAN brand

* To attain the lowest cost so that everyone can fly with Air Asia

* Maintaining the highest quality product, embracing technology to reduce cost and enhance service