Advertising in Society

Conflict Paper

Gene Johnson

XCOM/100-Introduction to Communications

05/12/2011

David Harris

Advertising in Society

Gene Johnson

IT/236-Introduction to Web Design

05/22/2011

Shane Snyder

There are many products that can be singled out as not being marketed in the correct manner, but the product that I believe has been mismanaged the most and not used to its fullest potential would be Tastykake. The Tastykake brand is an excellent products that hasn't had the right people handling how it is exposed and presented to the public. The company was started in 1914 by Phillip J. Baur and Herbert T Morris, in Philadelphia, selling pies, cakes and cookies. The Tastykake Company was a thriving company for many year and because they made a fortune using simple, inexpensive, marketing tool they never took advantage of advances in technology and for this reason they almost went out of business in the last few years; in 2011 they were forced to merge with Flower Foods after rumors of them going bankrupt. I believe this is because for many years Tasty's marketing consisted mostly of word of mouth and print ads. Tasty never put focus into commercials or advertising in other states and because of these things Tastykake never expanded and became as large as they could have. Tasty should be a nationally known product as large as Hershey. The Tasty marketing strategy worked for them for many years so they never saw a reason to step outside the box and try anything new, following the cliché, "if it ain't broke don't fix it". This thinking would send Tasty down a narrow financial road.

Tastykake didn't take time to change with the times; they didn't use the newer resources at their disposal displaying a lack of media literacy. Tasty didn't take into account the next generation, they kept the product and the marketing the same, this appeased the customers that they have always had and those loyal customers kept Tasty in business; the down side to this line of thinking that it didn't take into account the mortality of these loyal customers. The older customers that were loyal would eventually expire and they didn't develop newer customers to take their place. Tasty should have developed a marketing plan that caters