Adidas Group Case

The Adidas Group strives to be the global leader in the sporting goods industry with brands built on a passion for sports and a sporting lifestyle." This is the mission statement that Adidas provies to the employees and customers. They are committed to strengthening their products to keep up with their competition and try to out perform them. They are innovation leaders who seek to help their athletes with providing them with the best possbile products to achieve their peak performance. Adidas is customer based, as every company should be, and therefore look to improve their quality, look, and feel of theri products to exceed customer satisfaction. The management at the Adidas group is dedicated to consistently delivering results. Adidas also uses some of their recycled materials in their new products. Their approach is to promote different partnerships, depending on their technical and environmental feasibility. A key goal is to reduce relative energy use by 20%. Using green sources of energy will account for a 10% cut in carbon emissions. Their 3 main goals include lowering energy consumption and intensity, using lower carbon emissions, and the use of carbon offsetting mechanisms. Adidas is on the right track with their innovation ideas. Their slogan, "Impossible is nothing", is enough to show that Adidas is destined to keep providing athletes with top quality sportswear and gear. For the past 8 years, they have enjoyed double digit net income growth. Adidas is the number two sports apparal in the world, trailing right behind Nike. Adidas has sponsporship deals with 173 sports programs across the world.