Ad Analysis of Banglalink

Objective of the Assignment:

My main goal for this assignment is to express the my own opinion about the ad 'Kotha Dilam' and the discussions of the two guests who were invited on the TV show 'RIDE ON THE TOP' broadcasted on ETV who were the maker of the new 'Kotha Dilam' ad of Banglalink. The ad was directed by Golam Haidar Kislu and Banglalink and Carrot Communication jointly produced the TVC. In the show two representatives from the account and the agency were invited. They were Mr. Sharfuddin Ahmed, PR & Communication Manager of Banglalink, and Sarder Samrat Hossain, General Manager, Carrot Communication. Based on the discussion of these two representatives I have agreed and disagreed to several facts they had brought up on the show. At first I have mentioned how I have felt about the ad and then I have brought up my own opinions about the discussions the two guests have done.

My Opinion about the 'Kotha Dilam' Ad:

When I saw the ad I personally felt that Banglalink is trying to inspire people by symbolizing a man running with a torch all around Bangladesh and showing how far they have reached in giving better service (customer care points). Though, the message is very clear to me and the ad seemed really expensive and glamorous, I don't think it has managed to inspire me that much that I should change my mobile operator immediately or become more brand loyal if I am already using Banglalink. I personally think promoting customer can in this symbolizing technique doesn't really show us how this customer cares are helping us. If I think about a simple individual in a rural area the idea of a customer care point and what promises they are offering is quiet alien tic to him and I think this ad have failed to provide that message. Overall I don't find this ad that much exceptionally creative to change our minds.

My opinion on the Discussion:

Based on the discussion among the two guests and the hostess I have agreed to some facts and disagreed on some facts they have mentioned. Such as,

* When the hostess asked the first question that what was the core message of the ad Mr. Sharfuddin Ahmed replied they have ensured their product and service quality through this ad. He also mentioned Banglalink has the largest network of customer care points that's why different locations of Bangladesh have been shown symbolizing that fact. Also he mentioned by the tag line 'Kotha Dilam' they are transmitting a message that they are promising that service. I agree with them that they have been able to put these messages in the ad but I think too much symbolization may make the message a little hard to understand.

* Both of them have mentioned they are promising to service through customer care which is the