A Chief Executive officer

A chief executive officer (CEO, American English), managing director or chief executive, is the highest-ranking corporate officer (executive) or administrator in charge of total management of an organization.

An individual appointed as a CEO of a corporation, company, organization, or agency typically reports to the board of directors. We can wonder why we can say that a CEO can be a dancer and a calculator in the way he manages his company.

In a way, we can say that a CEO is a sort of dancer. Indeed, in our business world, a good CEO has to face lots of problems and difficult situations within his company and with his competitors. He has to play in different sectors.

One of the most important qualities that a CEO must have is a perfect flexibility. He has to manage his team as and dancer must take care and work with his partner of dance. To reach his aims, he has to know all the different services of the company. A professional dancer is able to dance all the dances; the CEO must know exactly what each colleague is doing in the company. Furthermore, the CEO knows "how to dance with the market". The company has different strategies and she knows how to use it and when.

Of course, when the company has difficulties, the CEO "who is a good dancer" knows how to bounce as a dancer if he falls. For example, Lee Byungchul (CEO of Samsung) launched the Android Market for the Samsung's smart phones to recover the market shares that Apple had taken with the Apple Store.

In another way, the CEO can be seen as a calculator. Indeed, the CEO knows when and how to launch a product or a service on the market by using market studies etc. He always takes care of his competitors. He studies all their strategies to become the leader. It is clear that his goal is to increase the turnover of his company.

The good calculator is the one who makes the company earn money. In that way, he must exactly know what the strengths of the company are and what its weaknesses are. Within his team, he has to choose the best persons and makes calculations to get the best possible productivity. Finally, he must establish annual budgets to keep being a market leader.

As an example, we can see that Steve Jobs (CEO of Apple who recently died) had decided to launch a new Iphone each year to remain the leader on smart phones'market. Steve Jobs was a good CEO, because for each of its product, he knew when to launch them on the market, "the perfect timing". Iphone, Ipad, or Ipod were launch on the market at perfect time : not too soon and not too late, to attract all consumers.

As a conclusion, we can say that the CEO has to be the perfect mix between a dancer and a calculator. In this way he can manage his company perfectly and face the competition to get more market shares. His first goal is to be the leader of the market and increase his turnover.