Effective Marketing Strategies Startups Essays and Term Papers
1,409 Effective Marketing Strategies Startups Essays: 26 - 50 (showing first 1,000 results)
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Possible Solutions to Htc’s Current Decline in Sales/market Share as a Result of Non-Effective Marketing and Advertising Schemes.
Communications and Research Skills Possible Solutions to HTC’s current decline in Sales/Market Share as a result of non-effective marketing and advertising schemes. (Word Count: 1,482) 29% of mobile phone owners often reach for their mobile phones first when they have a “spare moment”, with it rising to 50% amongst 16-24 year olds. Current mobile phone owners state that they aren’t fully decided on which mobile phone platform to use next with 36% already split between
Rating:Essay Length: 1,808 Words / 8 PagesSubmitted: March 10, 2016 -
Fitness Center - Ethical Marketing Strategy
Chan Yiu Lun Tutorial Class Time: Thursday(1430-1530) 150688D Ethical marketing strategy Nowadays, fitness center is popular among Hong Kong. Fitness center should be a positive thing as it help people do regular excise to achieve their dream body shape. However, to most of the Hong Kong people, the advertisement of those center are poison. It is all attributed to the unethical marketing plan of them. In 2005, Mrs. Ho, the victim of this case, bought
Rating:Essay Length: 798 Words / 4 PagesSubmitted: March 26, 2016 -
A Study of Next’s Marketing Strategy in Hong Kong
Final Year Project for all HD in BA Year4 Students 21909F/4 of Kwai Chung Campus Research Plan A study of NEXT’s marketing strategy in Hong Kong Prepared for Mrs. Au Presented by Wong Chi Yip (091372104) Shum Wang Fai (101480849) Chan Kin Fung (091368729) Lau Wing Hung (091045295) Cheung Tsz Hin (100099918) Submitted date: 26-10-2012 Hong Kong Institute of Vocational Education (Kwai Chung) Contents Page No. 1 .Background of Next 3 2. Identification of problem
Rating:Essay Length: 2,871 Words / 12 PagesSubmitted: July 25, 2016 -
Oshwal Marketing Strategies
Surname Name Instructor Course Date Oshwal Marketing Strategies Oshwal Enterprises employ a number of marketing strategies to ensure that they maintain high sales throughout the year. Some of these strategies used in each of their retail outlets across the United States coincide with the ones suggested by Paco Underhill in Malcolm Gladwell’s The Science of Shopping and Charles Duhigg in Chapter7 of The Power of Habit. Avoiding the Decompression zone is the first marketing strategy
Rating:Essay Length: 1,441 Words / 6 PagesSubmitted: December 6, 2016 -
Marketing Strategy - Hershey’s Take 5 Case Paper
BOWIE STATE UNIVERSITY Hershey’s Take 5 Case Paper A Class Paper Submitted for MKTG 438.555 Marketing Strategy Dr. Carter by: Tina Nguyen, Darius Aaron, Davon Davis, and Christina Wall Due Date: Mary 7, 2017 Executive Summary As the marketing changes, there are many trends that may influence purchasing behavior for Hershey’s Take 5 market. The influential trends are demographic changes, alternations in customer needs, the development of new styles, and the development of fashions. It
Rating:Essay Length: 4,220 Words / 17 PagesSubmitted: May 9, 2017 -
Research on Influence of Social Media and Emailing Marketing Strategies on Consumers Purchasing Decisions in Chinese Electronics Industry
Research on Influence of Social Media and Emailing Marketing Strategies on Consumers Purchasing Decisions in Chinese Electronics Industry ________________ Abstract In the information age, organizations are opting for more innovative marketing strategies that are mostly internet based. Social media and email marketing strategies are among the most predominant forms of online marketing strategies at the disposal of organizations and the Chinese electronic industry is no exception. Specifically, firms in the Chinese electronic industry aim at
Rating:Essay Length: 19,171 Words / 77 PagesSubmitted: August 21, 2017 -
Marketing Strategies of Chitale Bandhu
CHITALE BANDHU and its Marketing Strategies Submitted to – Dr. Shubhra Anand Submitted by – Abbas Bagwala ROLL No. - 40107 Abstract- Following in the strides of his dad Shri B.G. Chitale, the visionary and originator of Chitale's dairy business, Shri Raghunath Rao (Bhausaheb) Chitale established the framework of Chitale Bandhu Mithaiwale in 1950. Like all other Chitale business endeavors, the undertaking made an unassuming start with a little manual unit keep running with the
Rating:Essay Length: 1,090 Words / 5 PagesSubmitted: September 18, 2017 -
Digital Marketing Strategy
DIGITAL MARKETING STRATEGY INDIVIDUAL ASSIGNMENT Deadline: Sept 10, 2017 EOD Student Name: Mathews Babu Student Roll No: 160201084 Section A PART ONE: Brand analysis 1. Introduction Start writing here: Oriental Bank of Commerce (OBC) is one of the leading public sector bank in India. The bank founded in the year 1943 in Lahore, Pakistan, by Rai Bahadur Lala Sohan Lal has witnessed many ups and downs in its trajectory. Website: https://www.obcindia.co.in/obcnew/site/index.aspx Facebook: https://www.facebook.com/OBC-BANK-143301215769438/ Twitter: https://twitter.com/obcindofficial?lang=en
Rating:Essay Length: 2,342 Words / 10 PagesSubmitted: January 8, 2018 -
Penagain’s Marketing Strategy
Case Study: PenAgain’s Marketing Strategy Conducted by: Lauren Martinez IBM 320 Professor Jae Jung 1. Introduction The PenAgain is an ergonomic writing device designed by Colin Roche. It was designed to alleviate stress and reduce the risk of repetitive strain injury while writing. Writing with the PenAgain differs from writing with a traditional cylindrical pen. The writer's index finger sits in the wishbone-shaped device, so that the weight of the writer's hand directs pressure to the
Rating:Essay Length: 925 Words / 4 PagesSubmitted: July 4, 2018 -
Article Review - Distinguishing Effective Communication Strategies
Managing uncertainty during organizational change is an article published in Human Resource Management Journal in 1998. This article was written by Nicholas DiFonzo and Prashant Bordia. The authors of this article provide about ineffective strategies of communicating about organizational change (e.g., corporate restructuring, mergers, downsizing) are earmarked by the presence of pervasive rumors that flourish in a climate of uncertainty. In addition, this article provides using 15 structured field interviews with management and public relations
Rating:Essay Length: 744 Words / 3 PagesSubmitted: June 8, 2019 -
Verizon's Strategy: Simple, Boring, Effective
Brief Summary of the article: Verizon's Strategy: Simple, Boring, Effective In a turbulent and attractive telecommunication industry in the United States, several players are vying to become the leader in tapping the huge market. One of the most contested segments is the wireless communication where Verizon Communication Inc. is the market leader with an approximately 91 million subscribers and followed by its closest competitor, AT&T with approximately 87 million subscribers. Another two players, SprintNextel and
Rating:Essay Length: 1,113 Words / 5 PagesSubmitted: June 9, 2011 -
Business Strategies of Toyota - Strategies for Competing in Rapidly Growth Markets
Question 1: The following are the strategies which Toyota can be said to following: * Strategies for competing in rapidly growth markets * Strategies for competing in turbulent, high velocity markets * Strategies for Industry Leaders Question 2: Strategies for competing in rapidly growth markets: 1. Driving down costs per unit: Toyota has always been a low cost car irrespective of the type of design of the car in comparison to its peers. Toyota for
Rating:Essay Length: 1,214 Words / 5 PagesSubmitted: June 27, 2011 -
Marketing Case - Effectiveness of Video Games
Skill for study Critically evaluate the educational video game can be valuable used to enhance learning in ways traditional methods cannot. Introduction This essay would discuss the effectiveness of video game can be valuable used to enhance learning ways than compare with the traditional ways. With the development of information technology, video games become more popular in the world, especially in education. The application effectiveness of video game in education The effectiveness of video can
Rating:Essay Length: 1,106 Words / 5 PagesSubmitted: July 6, 2011 -
Entry Strategies for New Market
Index Topic 1 Reasons to go international 1 Growth 2 Resources 2 Ideas 2 Diversification 2 When to Enter Target Markets 2 Which Markets to Enter 3 Export 3 Alliances and partnerships 3 International joint ventures 4 Mergers and Acquisitions 4 Franchising 5 Advantages and disadvantages of franchising for the franchisee 5 Advantages and disadvantages of franchising for the franchiser 6 Licensing 6 Wholly owned subsidiary 6 Entry Strategy for New Markets Topic Our topic
Rating:Essay Length: 1,819 Words / 8 PagesSubmitted: January 15, 2012 -
McDonalds Market Driving Strategy
Mc Donald's is the largest fast food Company serving billions of hamburgers and fries in more than 33,500 restaurants in 119 countries (1). McDonalds which well-known for its products such as Big Macs, Quarter Pounders, and Chicken McNuggets has more recently have ventured into the coffee segment with the McCafé product line. McDonalds is known for its innovative market positioning with novel products such as the "Happy Meal" pleasing young children. One can seldom argue
Rating:Essay Length: 892 Words / 4 PagesSubmitted: May 6, 2012 -
Introducing New Products - Domestic and International Markets Channel Strategy
Introduction In the society today, the success and accomplishment of introducing new products for a specified organization is subject to the channel and pricing strategies. A method will need to be implemented that consider how consumers in a domestic or international target market understand and assess price to be used to establish the first price offering. Consideration is set to the economic background of the target market by way of an environmental scan. For an
Rating:Essay Length: 762 Words / 4 PagesSubmitted: April 14, 2013 -
Management Awareness of How to Integrate Internet Effectively for Marketing
Management Awareness of How to Integrate Internet Effectively for Marketing Executive Summary The majority of the initial application of the Internet to the requirements of business came from IT staff. This has altered, with most of the impetus as well as energy now coming from the marketing department. Since the use of the Internet, for marketing purposes, turns out to be more and more significant it is imperative for marketers, and other managers, to completely
Rating:Essay Length: 2,646 Words / 11 PagesSubmitted: May 17, 2013 -
The Effects of Organization's Retention Strategies on Firm's Performance
Many firms encounter the issue of frequent labour turnover because of increasing job dissatisfaction in their work mainly from the unsuitable employee retention strategies. The failure of implementing effective employee strategies can earnestly affect the most established companies, as cited why performance in a challenge in some organization because of inappropriate employee-recruitment strategies (Amadasu, 2003), of employee involvement in decision making (Jike, 2003) as well as poor remuneration and application of traditional retention strategies (Adebayo,
Rating:Essay Length: 363 Words / 2 PagesSubmitted: November 12, 2013 -
What Is the Current Sales Strategy at Efi? How Does It Effect the Outcome?
1. What is the current sales strategy at EFI? How does it effect the Outcome? Answer: - EFI is involved in * B2B Sales (EFI OEM and VUTEk) * B2C Sales (VUTEk and Printcafe) Before the acquisition of VUTEk and Printcafe, EFI was mainly involved in B2B sales only with minimum contact with the end users or customers. EFI had a head count of 140 employees involved in sales area during this period who were
Rating:Essay Length: 1,043 Words / 5 PagesSubmitted: November 4, 2015 -
Uber Pricing Strategies and Marketing Communications
Information System and Analysis Case Study: Uber Pricing Strategies and Marketing Communications ________________ 1. What does Uber’s business model look like? Key Partners “willing” drivers and “needy” consumers Key Activities Software development -app Quality control through ratings system for drivers and customers Use of Social Media Platform for advertising and marketing purposes, and developing strong relationships with customers (even work together to fight against governmental regulations) Value Propositions UberX service - 10% lower than taxi
Rating:Essay Length: 623 Words / 3 PagesSubmitted: May 24, 2016 -
Tesla Market Entring Strategy
Team N – Group Discussion – Tesla Question No-3 Tesla Market Entry Strategy * It not only launched a high premium and margin products but also disrupted the market by combining style, efficiency and acceleration in its electric car. * It sets up company owned store and service centre model in place of traditional franchise dealership model to distribute its electric car, a strategy aimed at maintaining exclusivity of its cars and improving customer buyers
Rating:Essay Length: 401 Words / 2 PagesSubmitted: December 4, 2017 -
Effective Strategies in the Transformation of Ge
Effective Strategies in the Transformation of GE No one can argue that General Electric has been one of the greatest and most successful companies the world has ever known. Being the company that gave us the invention of the light bulb, they were certainly destined for greatness. And throughout the years they have introduced some of the most innovative products ever to hit the marketplace. But that doesn’t mean they haven’t faced their share of
Rating:Essay Length: 1,498 Words / 6 PagesSubmitted: June 17, 2019 -
Walt Disney Company - Wendy's Marketing
Over the last decade Wendy's marketing department has danced from platform to platform, harping on unique business hours and different combo options, though nothing seems to have caught on. While their prices are conducive for the average American family they have failed to create a great family environment. The Walt Disney Company's objective is to be one of the world's leading producers and providers of entertainment and information, using its portfolio of brands to differentiate
Rating:Essay Length: 569 Words / 3 PagesSubmitted: April 4, 2011 -
Market Equilibrating Process
The economy consists of various markets of buyers and sellers. Markets involve the economic principles of supply and demand. Business managers need to understand how economic principles work together to achieve and maintain market equilibrium. I will use my business experience in the leisure travel market to explain the market equilibrating process. The leisure travel market is competitive and strives to be efficient by using economic principles of supply and demand, equilibrium pricing, managing surplus
Rating:Essay Length: 631 Words / 3 PagesSubmitted: April 4, 2011 -
Is Causation Nothing but the Regular Succession of Causes and Effects?
Causation is primarily about understanding the relationship between a cause and its effect; experience shows us what follows what but experience does not show us that the effect must follow its supposed cause. Somewhere we have formed the idea of necessary connection and sometime before that an impression that allows us to have this idea, though there is nothing to actually suggest that necessary connection exists between causes and effects and even though there are
Rating:Essay Length: 1,451 Words / 6 PagesSubmitted: April 4, 2011