Marketing Plan - Bella's Hair Salon

Bella’s Hair Salon and SPA

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Nancy Alvarez Vazquez

78606

1.0 Executive Summary

Bella’s Hair Salon is a beauty salon it in the downtown area of Orlando, FL.  The location of Bellas’s Hair Salon is based at the center of a busy downtown area with ample traffic. The major households of downtown Orlando area have a high economic status which respecting accepts a high-quality service. We offer service that makes people feel good about themselves physically and fell relax emotionally.  Our services enhance customer’s self-esteem and reduce stress caused by the environment. Bella’s Hair Salon is a full-service beauty salon dedicated to providing high customer satisfaction by rendering excellent service, quality products and furnishing an enjoyable atmosphere at an acceptable price/value relationship.

2.0 Situation Analysis.

Being a local business that could provide services to a specific number of people monthly, it doesn’t have big production lines or complex supply chain. Our goal is to offer great service to create a lasting impression on our customers. The salon has five chairs in the main room, for cutting hair, perms, and color. Two more chairs for men’s who prefer to have haircuts and color without being the center of attention. Four shampoos bowl and have two manicurists for manicure and pedicure along with a receptionist.

Supply materials the Hair Salon is alienated into two groups: beauty care supply supplies like lotions, creams, scissors, etc. Since the volume of supply materials that are to be refilled is not significant, there is no need to hire another person to handle supplies, receptionist can do it as part of her daily duties.  

2.1 Market Summary

        The beauty salon industry is very stable. We have great information about the market, and we are aware of what is a great deal about extensive capabilities involving the most valued customers. The hair salon business tends to become partial; people want quicker, more accessible and inexpensive services all in one place. Clienteles are educated and more demanding of valued service. Our market area includes Orange, Seminole and Osceola County and surrounding counties.

Target Market Segment

The typical customer in Bella’s Hair Salon is a middle-aged woman from Orlando, FL. Women will typically make up 80% of the clientele. She is probably married or single and has a middle level of income. She would be able to relax while taking various procedures and at the same time could meet with people that also have a problem with time for communicating with other people. However, it should be mentioned that our salon also would focus both on men and women as their clients.

Though some women care about their financial and being strategic on services, they are other women that prices are not a big matter to them, but the quality of the services is critical as they are expecting to receive excellent quality services.  This target market usually is for women that have high economic status and professional lifestyle.

The income level will be from 25,000 to 100,000 a year. Clients will find ample opportunities to lift their refresh their look and improve their appearance at our salon. Our attention and outstanding service will highlight us as an essential salon destination.

2.1.1 Market Demographic

The Orlando metro population in 2017, is now listed at 2,387,138, according to the Census Bureau. The region added more than 60,000 net new residents in the 12-month period ending July 1, a growth rate of 2.6 percent.

According to the Census Bureau's just-released American Community Survey, Orlando has an average household income of $52,385, which makes it the third worst city among the country's top 25 metropolitan areas.

2.1.2 Market needs

          Bella’s Hair Salon make their customers feel better physically and an emotionally. Our Salon would not be limited to providing services to customers; it would give them the value they lack for making them happy. When people feel great about themselves, life will be meaningful. Our Salon will ensure everyone come out of our salon feeling happy and gorgeous. We offer quality services at affordable prices.

2.1.3 Market Trends and Growth

Over the last five years, there is an increase of upscale salons in major metropolitan areas.  The increase takes the form of opening new stores, as well as purchasing independently-owned salons and transferring them over to the chain.  Moreover, this tendency has arisen with the full-service, family hair cutting stores.  According to IBIS World, The Hair Salon industry has managed to untangle its early post-recessionary loops. Increasing consumer sentiment and per capita disposable income have increased hair industry rising over the five years to 2017. This has as well have led to increased demand for additional services to regular haircuts, such as hair treatments (e.g., straightening procedures and perms), skin-care services and massages. In the future years, the hair industry is forecast to exhibit continued evolution.