Four P's

Fortune top 100 companies are companies that have been highly ranked in several categories such as; finance, size, best employer etc. Vision Service Plan is ranked seventh in Fortune Top 100 companies to work for. The California based entity is an eye care insurance firm that celebrates their superiority in cost effective and non-profit eye care benefits. Vision Service Plan also known as VSP; has successfully lead their industry in eye care wellness. The eye care specialist has been in business for over 40 years, and with seniority they prophetically know their market (Vision Service Plan, 2011).

Products

The marketing mix of VSP consists of the infamous four P's. VSP leads in their industry with their products alone; the entity product line span from optical labs, to optometrist firms nationwide, and lastly they are a double threat because of the services they provide (Vision Service Plan, 2011). Their product line is goods and services. The entity started their first optical lab in the 1970's, and since expanded their services to private practice VSP doctors. Their product line is huge also; starting in 1992 their Altaireywear label geared to provide eye doctors with new trends in eyewear (Vision Service Plan, 2011). This entity has been on the rise providing goods and services for not only employers, but also a charity.

Place

VSP considered the place their eyewear and services would reach their customer base, by way of servicing companies and their community via the channel of distribution for products. Their products go from design, to manufacturing, to distribution, and on to stores and doctor offices for the use of consumers. Their services are insurance provider management, and nonprofit eye care services to children that are low income. In 1997 VSP started "Sight for Students" a charity that supplies free glasses and eye exams to uninsured children (Vision Service Plan, 2011). The vehicle for this particular service of VSP is the use of community partners. If the community cannot get to VSP, then the entity goes to the community; by the use of their mobile eye clinics, and community assistance. Place is a vital element of the entities marketing mix because of the different instruments used to get their products and services out to their consumers.

Promotion

Promotion is the key element of this entity marketing mix, and strategies. VSP attracts several markets within their industry such as: eye glasses, optometry, eyewear design, manufacturing, and their philanthropy services. VSP uses all sorts of vehicles to get the word out about their company; on the product level the entity directs their marketing pitch to businesses, doctors as an eye care service provider (Vision Service Plan, 2011). However their philanthropy arena is marketed by sponsors, and past community efforts. The entity has