Amg Website Analysis

Website: Mercedes-AMG

Quick Overview:

The main page is simple, has a grey background with the brand's name in big black bold letters.

It only has the ability to choose between English and German (Deutsch); this can mean that they only target these two markets (USA-UK or Germany.)

Website uses A LOT of JavaScript.

There is an intro video that comes up when you first select your language (video does not repeat afterwards) there is an option to skip the intro if the user doesn't want to watch the video.

No fold in the main page (When JavaScript first appears)

Content

The website is definitively Web 1.0, it is a website in which information is pushed to the user. It is as well Wave 1, since the user cannot buy the product from the Company's website.

It is a website that mainly targets the high society, the website seeks to display their product, as it does not treat you as a possible client. The website targets mainly rich people.

Since the site contains much JavaScript, this becomes repetitive and annoying because the user can get distracted and easily irritated. Another consequence that flash brings is that there is a variation in colors that don't go together or the user can't read.

The top search index occurs in Albania and Botswana. Many African countries are at the top of the list such as South Africa and Namibia. This serves as evidence to show that the website is looking to exhibit their products, rather than selling them.

It is also important to state that after every click, a black screen loads up with "AMG" as you wait for the web page to show; this becomes repetitive and wastes the user's time spent on the page.

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