Business / Nike SWOT
Autor: Woxman 03 March 2012
Words: 1636 | Pages: 7
Nike is the world’s leading supplier of athletic shoes, apparel, major sportswear, and equipment supplier based in the United States. Nike’s headquarters are located near Beaverton, Oregon, a suburb of Portland. Nike operates in more than 160 countries across the globe. ("About Nike, Inc.", 2011). With profits that exceed 18 billion dollars in revenue in 2010 Nike continues to be a dominating force to it completion. Nike is also a large employer and including supplier, shippers, retailers, and other service provider, they employ nearly one million people. Throughout the paper, the writer will history and conduct a SWOT Analysis outlining the strengths, weakness opportunities, and threats that Nike faces as the worlds leading athletic apparel company.
Nike was original formed as Blue Ribbons Sports in 1962 by Philip Knight a track athlete and his coach Bill Bowerman. Both Knight and Bowerman initially invested five hundred dollars and placed their first order of three hundred pairs of shoes. In the beginning they sold shoes ot of their trunk, while maintain full time jobs. In the late 1960s the business relationship with Blue Ribbon Sports was not working out so Bowerman and Knight were ready to move from being a footwear distributor to designing and manufacturing their own brand of shoes. With the move from distributor to manufacture the famous “swoosh” was born. The swoosh was created by a student at Portland State University by the name of Carolyn Davis. In 1971 the name Nike was adopted as the name of this new venture. With the new logo, name and design in reached out to what would be their first spokesperson who was Steve Prefontaine a track and field star. Nike footwear line debuted in 1972, at the U.S. Track & Field Trials. Prefontaine represented Nike until his tragic death in 1973. In 1980, Nike became a publicly traded company. This was a time of transition, and Knight stepped down as president from 1983-1984, he however remained the chairman of the board and CEO. Today, Nike is constantly seeking new ways to develop the best athletic products and meet the needs of their consumers. The company has continued to expand and have potential growth in China. They have also struck a deal to become the official sponsor of the National Football League (NFL) beginning in 2012.
Nike has an innovative and evolving product range with a large portfolio of products. They produce quality product at the lo...